Our story
Whistler is built on a simple belief: feeding birds is one of the easiest and most rewarding ways to connect with nature. More than just providing food, it's an opportunity to support wildlife, nurture biodiversity and enjoy the moments of calm that birds bring to our everyday lives.
Our founder's fascination with wild birds began at a young age, and that lifelong passion inspired the creation of Whistler. While the brand was born from a love of birds and nature, each Whistler range is thoughtfully developed around the needs of the market it serves. In the UK, that means drawing on local expertise, avian insight and a deep appreciation for British garden birds, their behaviours and the role they play in the gardens and natural spaces we share.
Birds are the ultimate expression of nature, representing freedom, beauty and wonder. Continuing our founding principles, we are committed to doing better by birds through everything we do.
Knowing that nature enriches our lives, we want to inspire more people to discover the joy of feeding birds and appreciating the wildlife around them. Through responsible product development, a commitment to sustainability and continued investment in avian research, we are helping ensure birds continue to fill our skies and gardens for generations to come.
Avian intelligence
Avian Intelligence is our commitment to understanding birds better so we can help feed them better.
Developed in collaboration with avian experts and informed by the needs, behaviours and wellbeing of British garden birds, it guides every product we create and every decision we make. From thoughtful product design to quality nutrition, we apply avian insight to help support healthier birds, responsible feeding and more rewarding experiences for bird lovers.
By combining expertise, curiosity and a deep appreciation for the wildlife around us, Avian Intelligence helps us deliver on our ambition to feed British birds better.
UK Made
Quality feed products manufactured in Britain, combining trusted supply, carefully selected ingredients and standards you can rely on.
Nature Informed
Inspired by nature and developed around the needs, behaviours and wellbeing of British garden birds.
Avian Experts
Developed with avian expertise to help support bird wellbeing, responsible feeding and healthier birds throughout the seasons.
Invested in Research
Helping feed today's birds while supporting learning, research and future conservation efforts.
Unique Cleaning Process
Our feed products are manufactured in partnership with the UK’s leading wild bird feed specialists. Ingredients are carefully selected, cleaned and screened to improve quality, reduce dust and waste, and deliver a more consistent feeding experience.
Whistler Avian Guard
Leading the way in avian wellbeing
Whistler Avian Guard is an anti-microbial coating designed for cleaner feeding and responsible bird care. Used on our feeders and hardware, it helps prevent the growth of harmful bacteria and microbes, reducing the spread of diseases and supporting the health of much loved garden birds.
About FibreCycle
We believe that making the right choices today will have a positive impact on the future, whilst knowing that the right choice is not necessarily the easy one.
Unaffected by what's on trend, we thrive on the challenge of finding a better way. Creating simple, impactful answers to complex problems. At FibreCycle, we are The Curious Pioneers.
We have always been inspired by nature's ability to regenerate, recover, repurpose and renew. That same thinking guides the products we create, helping people care for their pets, support wildlife and make more conscious choices every day.
That belief continues to guide us today. Since becoming part of the KENT family of companies in 2018, we've combined FibreCycle's pioneering spirit with nearly 100 years of expertise across animal nutrition, agriculture, food and pet care. Together, we continue to invest in innovation inspired by nature and grounded in performance.
We remain sceptical of products that make environmental claims without delivering meaningful performance. Equally, we challenge the idea that performance should come at the expense of people, pets or the planet.
So we will pursue better solutions with purpose. We will continue to do what is right because it is the right thing to do. We strive to do no harm. We aim to always do better.
For People. For Pets. For Planet.
Have you heard?
Song Thrushes smash snails against rocks to get at the food inside. A pile of broken shells is often a good sign one is nearby.
